J. HorstPhotography

Welcome to J. Horst Photography!

Photography takes an instant out of time, altering life by holding it still.

-Dorothea Lange

Gorgeous Weddings

The real act of marriage takes place in the heart, not in the ballroom or church or synagogue. It's a choice you make - not just on your wedding day, but over and over again - and that choice is reflected in the way you treat your husband or wife.

-Barbara de Angelis

Family Portraits

The family is one of natures masterpieces.

-George Santayana

Events & Special Occasions

It is the quality of the moment, not the number of days, or events, or of actors, that imports.

-Ralph Waldo Emerson

Newborn Photography

A baby is God's opinion the world should go on.

-Carl Sandburg

Senior Portraits

Try not to become a man of success, but rather try to become a man of value.

-Albert Einstein

Product Photography

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself

-Peter Drucker

Welcome!

Want to see more? There are a lot more photographs in our Portfolio and on our Facebook pages!


About J. Horst Photography

Jaron Horst, Primary Photographer

Photography has been a fun hobby and definite passion of mine since high school and despite never received any formal training, I have spent years learning and perfecting my skills. As my photography has improved over the years, so has my reputation as a photographer. As a result, J. Horst Photography was started around 2010 as a side/hobby business after numerous requests were made for my photography talents.

Even though I started out with a concentration in macro and landscape photography, I have since shifted to portrait photography as my family has grown. Today, I have experience in wedding, maternity, family, senior portrait, product, and real estate photography - just to name a few!

As an engineer, my attention to detail and my drive to understand and learn new things has carried over into my photography as well. After looking through my photography portfolio, you would be able to see just how much I enjoy learning, attempting new shots, and perfecting the "hobby." I always enjoy new challenges and each opportunity to improve my skills as a photographer!

Horst Family

F.A.Q.

When should outdoor pictures take place?

Outdoor pictures should either start at 8am or after 4pm because the lighting is better during these times.

What should we wear?

Considering that the selection of clothing you wear can make or break your photo, I'm glad you asked! After all, if your clothing is more noticeable than you are in the photo, it could easily become a distraction. The goal is to find clothing that complements you and your background without distracting from what we're really trying to photograph - YOU!

Here are some tips to consider. Keep in mind that there are always exceptions so feel free to use or ignore any of these! Also, Google Image and Pinterest are full of great ideas so feel free to look for ideas online as well!

  • Dark-colored clothing tends to make a person look slimmer while light colors could make a person look a little larger than they really are.
  • The color of your clothing should be toned down. Bright colors attract attention away from the face so colors need to be dark as opposed to bright. This is ESSENTIAL! When choosing lighter colors, stick to pastels, but avoid pink tones. Pale yellow and pale blue work well, especially with jeans or khaki pants.
  • Try to avoid prints and any kind of pattern (no matter how small) as they can become a distraction.
  • Sleeveless, elbow-length, and long-sleeved shirts are recommended. Likewise, skirts or long pants are recommended, so please avoid short sleeves/t-shirts and shorts whenever possible.
  • A scarf loosely tied around the neck also helps to frame a face beautifully when a collarless blouse or sweater is worn. Neckties should definitely be toned-down in color and with minimal pattern.
  • Glasses: If you wear glasses normally, wear them for your pictures. Non-reflective lenses, of course, are a big help.
  • Teens have their OWN sense of style. Feel free to let them do their own thing but make sure everyone is happy with whatever that is prior to the shoot!

What locations can we shoot at?

There are various places you can look into. As long as you obtain permission beforehand and take care of any permit fees (if any), it should work! Some free-locations include: Conrad Weiser Homestead, Daniel Boone Homestead (main area will require payment but the surrounding area is free to use), Heritage Center, Gringe's Mill, and Museum Park.

What lab do you use?

I currently use BayPhoto. They are a little more expensive than a consumer lab but the quality of their prints is worth it in my opinion!

Do clients get back all the images?

Images are edited at J. Horst Photography's discretion and delivered prints may not include all the images shot. We reserve the creative right to edit and release only those deemed creditable as professional in quality and that are within our artistic standards. After all, do you really want back all the blinking pictures with double chins?

What kind of editing is done?

All basic corrections (white-balance, contrast, sharpening) are included. Diligent efforts are made to avoid environmental problems or effects, but any client-requested photographic touchups or alterations not included in the purchased product may be performed at the client's expense. Such retouching may include:

  • Correction of hair/make up
  • Environmental issues (people in the background, for example)
  • Clothing issues
  • Reflections in glasses
  • Opening closed eyes
  • Removal/insertion of family members
We try to do as much as possible to make your final pictures look the best, so if you are looking for something specific do not hesitate to ask!

What style of photography do you do?

It is not easy to classify my style but for the most part I would describe it as a photojournalistic style. If I can, I prefer candid and natural looking photos over posed photos.

What happens if there is bad weather?

Considering neither you nor I can control the weather, we will do the best we can to reschedule at the next available opportunity.

What is the typical turnaround time?

Usually I will have some "teaser" images posted on Facebook within 48 hours. Otherwise, a typical turnaround time is 2 weeks (4-weeks for larger events such as weddings).

Can I get all the original [RAW] images?

Would you eat a half-baked cake? The answer to this is no. We put a lot of time and effort into creating our images and deleting the blinky-eyed, double chin photos. We are hired not only for our shooting style, but for the way we process your final images too.

How many photos do we get?

That depends! There are a lot of factors that determine how many images you will get back. Overall, we believe in quality over quantity but that will not prevent you from getting back anywhere from 30 to 80 pictures (for example, family portraits). It all depends on how the shoot went and what we liked!


Investment

Family Portraits

Family (immediate family with 2 adults and their kids) portraits start at $95 and include:

  • Session: 1-2 hours within Berks County at a location of your choice (client is responsible for permit fees).
  • Editing: J. Horst Photography selects and edits the photos after a shoot.
  • Distribution: Client can view/download images online or request a CD.
  • License: Client receives a license to print the high-resolution images for personal use.
  • Printing: Client can either print their own photos or order them through J. Horst Photography's professional lab.

Senior Portraits

Senior portraits start at $95 and include:

  • Session: 1-2 hours within Berks County at location(s) of your choice (client is responsible for permit fees).
  • Editing: J. Horst Photography selects and edits the photos after a shoot.
  • Distribution: Client can view/download images online or request a CD.
  • License: Client receives a license to print the high-resolution images for personal use.
  • Printing: Client can either print their own photos or order them through J. Horst Photography's professional lab.

Maternity

Maternity portraits start at $95 and include:

  • Session: 1-2 hours within Berks County at a location of your choice (client is responsible for permit fees).
  • Editing: J. Horst Photography selects and edits the photos after a shoot.
  • Distribution: Client can view/download images online or request a CD.
  • License: Client receives a license to print the high-resolution images for personal use.
  • Printing: Client can either print their own photos or order them through J. Horst Photography's professional lab.

Wedding Photography

Wedding Photography start at $1150 and include:

  • Session: Wedding day event coverage in Berks County at location(s) of your choice (client is responsible for permit fees).
  • Editing: J. Horst Photography selects and edits the photos after the event.
  • Distribution: Client can view/download images online or request a DVD.
  • License: Client receives a license to print the high-resolution images for personal use.
  • Printing: Client can either print their own photos or order them through J. Horst Photography's professional lab.

Commercial & Real Estate Photography

Commercial (product, corporate head-shots, etc) & Real Estate Photography is priced on a case-by-case basis depending on the needs of the client. Prices are based on:

  • Session: Location(s) to be photographed (client is responsible for obtaining permission and liability).
  • Editing: J. Horst Photography selects and edits the photos after the event (High-Dynamic Range photography available as well).
  • Distribution: Client can view/download images online or request a DVD.
  • License: Client receives appropriate license based on image use.

High-Dynamic Range Photography

HDR photography was developed as a result of recognizing that a camera's dynamic range - its ability to see details between the dark and light areas in a frame - is limited. To work around this, photographers can layer multiple images taken at different exposures and combine them to create a single image where all the dark and light areas are properly exposed (more details can be found here).

In the example on the left, the top left image is the final, blended image that is comprised of the other 7 images which were taken at different exposures.